Culture Heritage and Tourism Management
Grade
Three-year Bachelor’s (level 6 Ofqual)
Major
Applied Languages (Minor in Arts, Culture & Tourism Management)
Campuses
Florence, Mantua, Turin
Admission
Admission upon selection
Mandatory Entry Test
Course Overview
Tourism is one of the most influential industries worldwide, shaping economies, driving cultural exchange, and fostering global connections. In Italy, however, it holds an even greater significance, contributing a substantial share to the national GDP and serving as a cornerstone of economic growth.
Italy’s unparalleled cultural and natural heritage—its art, museums, monuments, landscapes, renowned hospitality, world-famous food and wine, and protected areas—has made it a global leader in tourism. The country’s ability to attract both international visitors and domestic travelers creates a thriving industry that continuously evolves to meet new market demands. Studying tourism and hospitality management in Italy offers a unique strategic advantage, providing firsthand exposure to one of the world’s most admired and dynamic tourism ecosystems.
This program is designed to equip students with the essential management and marketing skills needed to navigate the complexities of a globalized tourism industry. By studying in Italy, you will gain invaluable insights from a country that has mastered the art of cultural and economic tourism, learning how to apply these best practices on an international scale.
From world heritage sites to cutting-edge hospitality strategies, Italy offers a living case study of how tourism can drive sustainable growth and economic prosperity. As a future professional in this field, you will develop the expertise to shape tourism management on both a local and global level, contributing to the success of destinations worldwide.
MA Philosophy, Università Cattolica del Sacro Cuore, Milan
MA Communications, Università Ca’ Foscari, Venice
“I conceptualized, designed, and launched globally reverberant campaigns. Come to Italy, get inspired, and enrich your creative palette.”
Curriculum
| Courses | Credits |
| History of Art and Visual Cultures | 6 (Italian/European credits) 3 US credits |
| Marketing | 6 (Italian/European credits) 3 US credits |
| Geography of Tourism and Destination Management | 6 (Italian/European credits) 3 US credits |
| Art, Law and Business | 6 (Italian/European credits) 3 US credits |
| Sociology of Emerging Trends | 6 (Italian/European credits) 3 US credits |
| Foreign Language Component I (pre-intermediate/intermediate) | 15 (Italian/European credits) 7,5 US credits |
| Foreign Language Component II (pre-intermediate/intermediate) | 15 (Italian/European credits) 7,5 US credits |
| Courses | Credits |
| Arts and Culture Management | 6 (Italian/European credits) 3 US credits |
| Event Planning and Management | 3 (Italian/European credits) 1,5 US credits |
| Hospitality and Tourism Management | 3 (Italian/European credits) 1,5 US credits |
| Economics of Global Markets | 6 (Italian/European credits) 3 US credits |
| Foreign Language Component I (intermediate/advanced) | 15 (Italian/European credits) 7,5 US credits |
| Foreign Language Component II (intermediate/advanced) | 15 (Italian/European credits) 7,5 US credits |
| Comparative Literatures and Contemporary Cultures | 6 (Italian/European credits) 3 US credits |
| Language, Communication, and Artificial Intelligence | 6 (Italian/European credits) 3 US credits |
| Courses | Credits |
| New Arts and Digital Avant-Gardes | 6 (Italian/European credits) 3 US credits |
| Smart Tourism and Interactive Experiences | 3 (Italian/European credits) 1,5 US credits |
| Museology and Curatorial Practices for Cultural Spaces | 3 (Italian/European credits) 1,5 US credits |
| Foreign Language Componente I (Advanced/proficient) | 15 (Italian/European credits) 7,5 US credits |
| Foreign Language Componente II (Advanced/proficient) | 15 (Italian/European credits) 7,5 US credits |
| IT | 3 (Italian/European credits) 1,5 US credits |
| Internship | 6 (Italian/European credits) 3 US credits |
| Thesis | 6 (Italian/European credits) 3 US credits |
| TOTAL CREDITS | 180 (Italian/European credits) 360 US credit |
For faculty, students, and study abroad professionals, our Inspiration Catalog offers a strategic starting point for designing impactful academic programs. Featuring curated models from 20+ countries and 60+ global partners, it showcases field-tested ideas for faculty-led courses, immersive trips, and cross-cultural learning—shaped by over 1,000 real-world stories.
Upon completing the Bachelor’s in Arts, Culture & Tourism Management, you will be qualified to work in:
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- Marketing and communication agencies focused on regional development within strategic marketing and communications.
- Organizations dedicated to promoting and preserving artistic and cultural heritage, operating within strategic frameworks for heritage conservation.
- Event management firms specializing in cultural and heritage-related events.
- Government ministries responsible for the management and protection of artistic and cultural heritage.
- Local, regional, and national agencies overseeing cultural affairs, hospitality, and recreational services.
- International commissions responsible for cultural heritage legislation and policy development.
- Diplomatic and cultural mediation organizations, including global cultural institutions such as consulates, embassies, and Italian Cultural Institutes (IIC).
- Art, heritage, and cultural fairs, along with organizations specializing in tourism planning and development.
At Unicollege, you will receive comprehensive training in applied languages, mastering two/three foreign languages of your choice from a selection of European and Asian languages (Arabic, Chinese, English, French, German, Italian, Korean, Portuguese, Russian, Spanish).
First Foreign Language
A B1 entry-level proficiency is required.
Second Foreign Language
Your second foreign language can be chosen from either European or Asian languages:
- If you choose a European language (English, French, German, Italian, Portuguese, Spanish), you must have prior knowledge of the language.
- If you choose an Asian language (Arabic, Chinese, Japanese, Korean, Russian), you may start as a complete beginner (A0) or with prior knowledge.
Students who studied only one foreign language in high school may enroll by selecting Spanish or French as their second language, with the commitment to attend a free four-week intensive course starting in September 2024. Toglierei il riferimento all’anno in generale
Third Language (optional)
In addition to their degree languages, Unicollege students can learn a third optional language. The Unicollege Language Center offers both group and individual courses, available from beginner to advanced levels, in the following languages:
- Beginner Level (A0): Arabic, Chinese, Japanese, Korean, Italian, Portuguese, Russian.
- Elementary/Intermediate Level (A2/B1): Arabic, Chinese, Italian, Russian
- Intermediate Level (B1): English, French, German, Italian.
Learning a language is a matter of technique, and Unicollege will teach you how to master it like no other, through professionalizing and applied techniques.
Translation
You will develop skills to translate written texts both from and to the chosen languages.
Consecutive Interpreting
You will learn a specialized note-taking technique that enables you to orally translate a speech immediately after hearing it.
Liaison Interpreting
This technique will prepare you to mediate between two speakers of different languages in meetings, business trips, or company visits—without the use of technical aids.
Simultaneous Interpreting (optional)
By enrolling in specialized workshop that utilize soundproof interpretation booths, you will learn to translate and reproduce foreign language speeches in real-time.
Find out about our Tuition & Fees
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