Marketing & Communications
Grade
Three-year Bachelor’s
Major
Applied Languages and Global Careers (Minor in Marketing & Communications)
Campuses
Florence, Mantua, Turin
Admission
Admission upon selection
Mandatory Entry Test
Course Overview
Marketing and communications are powerful forces in today’s global landscape, shaping cultures, guiding decisions, and defining how brands and people interact. At Unicollege, this programme prepares you to thrive in an industry transformed by digital innovation, social change, and global competition.
Explore how organizations craft meaning and build relationships through courses like Corporate Communication, Event Planning and Management, and Human Resources, Crisis Management and Leadership, gaining a deep understanding of how messages influence audiences across cultures and platforms.
As businesses increasingly rely on data and technology, you’ll master advanced tools and strategies in Marketing Metrics, Digital Marketing, and Disruptive Marketing: Ideas, Storytelling, and Digital Trends. These modules teach you to analyze consumer insights, anticipate market shifts, and turn data into powerful communication strategies. Broader courses such as Economics of Global Markets and Sociology of Emerging Trends help you interpret marketing within social, cultural, and economic contexts.
Creativity remains at the heart of the programme. In courses like Creative Advertising and Communication, Consumer Behaviour and Purchasing Psychology, and Neuromarketing, you’ll explore how emotions, cognitive processes, and psychological triggers shape decision-making. You’ll learn to design campaigns that not only capture attention but inspire action, blending creative vision with scientific understanding.
Throughout your studies, you’ll develop strong analytical thinking, strategic communication skills, and a global mindset, preparing you to engage with international markets, multicultural audiences, and rapidly evolving digital environments.
Graduates of the Marketing & Communications programme emerge with the expertise to build compelling brand narratives, influence consumer behaviour, and lead innovative marketing strategies in industries where change is constant and creativity is essential.
MA International Political Science
MBA Business Administration
“Great communication has the power to change perceptions, spark action, and build lasting impact. Through real-world cases and hands-on projects, students discover how strategic marketing becomes a tool to shape the world around them.”
Curriculum
| Courses | Credits |
| Corporate Communication | 6 ECTS |
| Marketing | 6 ECTS |
| Sociology of Emerging Trends | 6 ECTS |
| Digital Marketing | 6 ECTS |
| Consumer Behaviour and Purchasing Psychology | 6 ECTS |
| Foreign Language Component I (pre-intermediate/intermediate) | 15 ECTS |
| Foreign Language Component II (pre-intermediate/intermediate) | 15 ECTS |
| Courses | Credits |
| Creative Advertising and Communication | 6 ECTS |
| Event Planning and Management | 6 ECTS |
| Disruptive Marketing: Ideas, Storytelling, and Digital Trends | 3 ECTS |
| Neuromarketing | 3 ECTS |
| Economics of Global Markets | 6 ECTS |
| Foreign Language Component I (intermediate/advanced) | 15 ECTS |
| Foreign Language Component II (intermediate/advanced) | 15 ECTS |
| Comparative Literatures and Contemporary Cultures | 6 ECTS |
| Language, Communication, and Artificial Intelligence | 6 ECTS |
| Courses | Credits |
| Marketing Metrics | 6 ECTS |
| Customer Experience Management | 6 ECTS |
| Human Resources, Crisis Management, and Leadership | 3 ECTS |
| Foreign Language Component I (advanced/proficient) | 15 ECTS |
| Foreign Language Component II (advanced/proficient) | 15 ECTS |
| IT | 3 ECTS |
| Internship | 6 ECTS |
| Thesis | 6 ECTS |
| TOTAL CREDITS | 180 ECTS |
In the Unicollege learning system, your study plan includes one or more foreign languages taught through an immersive and applied methodology, where language becomes not just a subject to learn but the tool through which you think, communicate and build knowledge. From the very first year, courses engage you in active, hands-on workshops that blend theory and practice, ensuring that you are never a passive observer but the true protagonist of your learning experience.
The classroom transforms into a real-world environment: a working table, a negotiation setting, a professional simulation. You learn by doing, using the language to solve problems, make decisions, persuade, collaborate and bridge linguistic and cultural divides.
Language development follows a progressive and structured pathway. Starting from the proficiency level achieved in high school, you are guided step by step toward full operational fluency. Active learning, applied practice and workshop-based strategies replace traditional lectures, promoting a method centered on action, interaction and practical language use in authentic contexts.
Upon completing the Bachelor’s, you will be qualified to work in:
- Marketing and communication departments across various fields and industries
- Advertising and marketing agencies, specifically in account management, handling client relations and the development of marketing and communication strategies
- Public relations firms and event management agencies – overseeing the strategic planning and execution of corporate events, trade fairs, and large-scale campaigns
- Organizations specializing in international business and market expansion – managing foreign relations and global brand positioning
- E-commerce companies, digital marketing agencies, and influencer marketing firms – focusing on online brand growth and consumer engagement
- International press offices and public relations agencies – managing media relations and brand communications on a global scale
- Institutional, political, and public sector communication offices – handling strategic messaging and public affairs communications
Find out about our Tuition & Fees
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